Ranking: 335 marketplaces throughout Europe – Online means diversity

dePressemitteilungukPress Release

 

BVOH presents their new study on online marketplaces

Online marketplaces are an important trading centre for goods of all kinds, continuing a millennia-old tradition. There are 335 online marketplaces in Europe alone, as shown by the recent study by the Federal Association of Online-Trade (BVOH) and p.digital. “I like to repeat this frequently: online marketplaces are so much more than eBay and Amazon. Many people will be surprised that there are as many as 335 marketplaces,” says BVOH President Oliver Prothmann. In Germany alone, there are 60 online marketplaces, 30 in France, Italy has 24 and the Netherlands and Spain have 18 each. Today, Oliver Prothmann presents for the first time the new European study “Marketplaces across Europe” at the DISTREE EMEA trade fair in Monaco. Besides the presentation, visiting traders and manufacturers will learn about the many special features of online marketplaces.

Online marketplaces in Europe – amazing variety

The basic idea behind online marketplaces is that they offer a variety of traders the possibility of offering their goods on one platform. But not all marketplaces are the same. “The charm of the many online marketplaces are the different approaches, and not only in Germany” says Oliver Prothmann. The 335 online marketplaces are operated by 74 different companies and offer either a full range of different goods or specialize in one category, such as fashion, wine or weapons. “Again and again we see that these very online marketplaces offer the ideal springboard for entrepreneurs or start-ups within cross-border trade,” explains Oliver Prothmann.

The mechanisms used by the operators are highly variable. This is where most marketplaces differ significantly from their competitors. There are open and closed marketplaces. In the open version, traders can register themselves at the marketplace while with the closed type the operator decides who may or may not be included. Online marketplaces also differ significantly from one another in the type of transaction (immediate sale, auction, listing/classified ad). This has a particular bearing on whether the transaction – the change of ownership – is carried out directly on the marketplace or only on delivery of the goods.

The type of operation is of particular importance. Whether the marketplace is operated by an actual trader (Amazon, Otto, Pixmania, Zalando) or by an operator acting as an intermediary (Allyouneed, eBay, Rakuten), online marketplaces can provide the right offer for every customer. A service which is made use of more and more.

Link: www.marketplaces.digital

Pressrelease: 160224_PM_Marketplaces_en

 

Map of ´Marketplaces across Europe´ (download by click on map)

bvoh marktplatz marketplaces europe

TOP 100 Online-Marktplätze in Europa

Rank

URL

Country

Category

Core

B2X

Type

Owner

Basis

1amazon.deDEFull rangeSB2CTAmazonUS
2amazon.co.ukUKFull rangeSB2CTAmazonUS
3ebay.deDEFull rangeNB2CTeBayUS
4ebay.co.ukUKFull rangeNB2CTeBayUS
5allegro.plPLFull rangeNB2CTAllegroPL
6amazon.frFRFull rangeSB2CTAmazonUS
7leboncoin.frFRFull rangeNB2CCLeboncoinFR
8amazon.itITFull rangeSB2CTAmazonUS
9kleinanzeigen.deDEFull rangeNB2CCeBayUS
10amazon.esESFull rangeSB2CTAmazonUS
11ebay.itITFull rangeNB2CTeBayUS
12cdiscount.comFRFull rangeSB2CTCdiscountFR
13mobile.deDEAutomotiveNB2CCeBayUS
14ebay.frFRFull rangeNB2CTeBayUS
15subito.itITFull rangeNB2CCLeboncoinFR
16otto.deDEFull rangeSB2CTOttoDE
17gittigidiyor.comTRFull rangeNB2CTeBayUS
18fnac.comFRFull rangeNB2CTFnacFR
19tesco.comUKFull rangeNB2CTTescoUK
20marktplaats.nlNLFull rangeNB2CCeBayUS
21ebay.esESFull rangeNB2CTeBayUS
22priceminister.comFRFull rangeNB2CTRakutenJP
23autoscout24.deDEAutomotiveNB2CCAutoscout24DE
24blocket.seSEFull rangeNB2CCLeboncoinFR
25jofogas.huHUFull rangeNB2CCLeboncoinFR
26laredoute.frFRFashionNB2CTLa RedouteFR
27miniinthebox.comEUFull rangeNB2BTMiniInTheBoxUS
28willhaben.atATFull rangeNB2CCLeboncoinFR
29zalando.deDEFashionSB2CTZalandoDE
30rueducommerce.frFRFull rangeNB2CTRue du commerceFR
31aukro.uaUAFull rangeNB2CTAllegroPL
32vibbo.comESFull rangeNB2CCLeboncoinFR
33aukro.czCZFull rangeNB2CTAllegroPL
34autoscout24.itITAutomotiveNB2CCAutoscout24DE
35check24.deDETechnologyNB2CTCheck24DE
36de.dawanda.comDEHandmadeNB2CTDaWandaDE
37kijiji.itITFull rangeNB2CTeBayUS
38groupon.frFRFull rangeSB2CTGrouponUS
39tradera.comSEFull rangeNB2CTeBayUS
40ricardo.chCHFull rangeNB2CTTamediaCH
41marketplace.asos.comUKFull rangeNB2CTAsosUK
42ebay.ieIEFull rangeNB2CTeBayUS
43groupon.co.ukUKFull rangeSB2CTGrouponUS
44kapaza.beBEFull rangeNB2CCLeboncoinFR
45vatera.huHUFashionNB2CTAllegroPL
46groupon.itITFull rangeSB2CTGrouponUS
47tori.fiFIFull rangeNB2CCLeboncoinFR
48eprice.itITTechnologySB2CTePriceIT
49dba.dkDKFull rangeNB2CTeBayUS
50markt.deDEFull rangeNB2CCmarkt.gruppeDE
512dehands.beBEFull rangeNB2CCeBayUS
52ebay.atATFull rangeNB2CTeBayUS
53groupon.deDEFull rangeSB2CTGrouponUS
543suisses.frFRFashionNB2CT3suissesFR
55groupon.plPLFull rangeSB2CTGrouponUS
56donedeal.ieIEFull rangeNB2CCLeboncoinFR
57custojusto.ptPTFull rangeNB2CCLeboncoinFR
58kleiderkreisel.deDEFashionNC2CTKleiderkreiselDE
59Limundo.comRSFull rangeNB2CALimundoRS
60ebay.plPLFull rangeNB2CTeBayUS
61cdon.seSEMediaNB2CTQliroSE
62groupon.esESFull rangeSB2CTGrouponUS
63topachat.comFRTechnologyNB2CTTopa ChatFR
64alittlemarket.comFRHandmadeNB2CTalittleMarketIT
65home24.deDEHome&GardenSB2CTRocket InternetDE
66rakuten.deDEFull rangeNB2CTRakutenJP
67shpock.deDEFull rangeNC2CCShpockDE
68ebay.nlNLFull rangeNB2CTeBayUS
69egun.deDEWeaponsNB2CCeGunDE
70autoscout24.beBEAutomotiveNB2CCAutoscout24DE
71tutti.chCHFull rangeNB2CCLeboncoinFR
72auto.ricardo.chCHAutomotiveNB2CCTamediaCH
73autoscout24.nlNLAutomotiveNB2CCAutoscout24DE
74hitmeister.deDEFull rangeSB2CTHitmeisterDE
75autoscout24.esESAutomotiveNB2CCAutoscout24DE
76rakuten.co.ukUKFull rangeNB2CTRakutenJP
77pixmania.frFRFull rangeSB2CTPixManiaFR
78videdressing.comSEFashionNB2CTVide DressingSE
79catawiki.nlNLCollectiblesNB2CACatawikiNL
80pl.allyouneed.com/plPLFull rangeNB2CTDHLDE
81osta.eeEEFull rangeNB2CCOstaEE
82autoscout24.frFRAutomotiveNB2CCAutoscout24DE
83ebay.chCHFull rangeNB2CTeBayUS
84autoscout24.atATAutomotiveNB2CCAutoscout24DE
85allyouneed.comDEFull rangeNB2CTDHLDE
86rakuten.esESFull rangeNB2CTRakutenJP
87cdon.noNOMediaNB2CTQliroSE
88cdon.fiFIMediaNB2CTQliroSE
89abebooks.co.ukUKBooksNB2CTAmazonUS
90groupon.nlNLFull rangeSB2CTGrouponUS
91groupon.beBEFull rangeSB2CTGrouponUS
92fyndiq.seSEFull rangeSB2CTFyndiqSE
93euronics.deDETechnologySB2CTEuronicsDE
94plus.deDEFull rangeSB2CTTengelmannDE
95ebay.beBEFull rangeNB2CTeBayUS
96hood.deDEFull rangeNB2CTHoodDE
97autoscout24.plPLAutomotiveNB2CCAutoscout24DE
98otto.ruRUFull rangeSB2CTOttoDE
99bilbasen.dkDKAutomotiveNB2CTeBayUS
100spartoo.itITFashionSB2CTSpartooFR

Core: N=Neutral, S=Seller

Type: A=Auction, C=Classified, T=Transaction

Source: Traffic-Ranking by alexa.com and SimilarWeb (calculated by p.digital) Februar, 1st 2016; updated Feb, 21st 2016

 

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