Update: Overview of Online-Marketplaces across Europe

Marketplaces across Europe – eCommerce is much more than just Amazon and eBay

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Over 220 online marketplaces prove the popularity and wide variety within European eCommerce

39 Internet marketplaces in Germany alone, 24 in France or 14 in Italy – in total over 220 online marketplaces throughout the whole of Europe demonstrate the popularity of eCommerce among customers. “Even if many consumers are still not aware of this, eCommerce is so much more than just Amazon and eBay. In addition to these ‘top dogs’, many other marketplaces have established themselves, and are well able to meet the very specific wishes of the customer”, says Oliver Prothmann, President of the Federal Association of eCommerce. (BVOH).

Altogether, over 50 companies offer more than 220 marketplaces within Europe. This has now been researched by the BVOH and put together in a large map.

Online marketplaces in Europe – amazing variety

The basic idea of online marketplaces is their possibility to provide one platform for different merchants to offer their goods. In this respect, they do not differ much from the local weekly markets or shopping centres. But a marketplace is not always just a marketplace. “There are very different approaches, which is the attraction of many online marketplaces in Europe,” says Oliver Prothmann.

Most marketplaces differ significantly from their competitors. The mechanisms used by the providers are highly variable with for instance open and closed markets. In the former the etailer can register themselves, where as with the latter, the operator decides who may or may not be included. Marketplaces differ often also in the types of offer (buy now, auction, classified) and also the possibility of whether the transaction – the change of ownership – takes place directly within the marketplace or only upon delivery of the goods.

A third crucial difference is the mode of operation. Is the marketplace operated by a merchnat (Amazon, Otto, Pixmania, Zalando) or by a marketplace operator without its own sale intentions on this marketplace (Allyouneed, eBay, Rakuten)? In this way, online marketplaces provide just the right kind of offer for each customer and is thus becoming a service that is used more and more.

Marketplaces are also significant for sellers from neighbouring countries

The “Top-50 Online Marketplaces” listing, according to the traffic in relation to one other, shows the most significant foreign marketplaces. The Polish marketplace allegro.pl for instance ranks number 7 on the list.

At the eCommerce Day conference on 9 September 2015, merchants in Berlin can see for themselves the strengths of Eastern European marketplaces.

 

Overview on Marketplaces across Europe (download the whole map by clicking on the picture)
 
Pressrelease: 150708 Marketplaces across Europe – eCommerce is much more than just Amazon and eBay
 
 

CATEGORY-SPECIALISTS

MULTI PLAYER

TOP 50

(in relevance of traffic data by alexa.com and SimilarWeb on July, 4th 2015)

A list of Top-150 Online-Marketplaces can be asked at gs@bvoh.de. Please share why you would like to get it.